Department of Art Adminstration

Art Adminstration is a new special major, currently classified under the Department of Art Theory. It was produced by the vigorous progress of arts, and art institutions, with China’s political, economic and social development. It is combines the study of management, sociology, economics and communication based on cultural market demand. The aim of this major is to cultivate students with basic knowledge, skills and theory in the field of art management, interdisciplinary thinking and cross-cultural vision, to train them into experts with an international perspective for the nation’s cultural development, as well as global cultural communication.

 

Students are trained to have independent thinking ability, creativity and team spirit learning about market management, and media mechanisms to explore the multi-dimensional-space culture shaping. They prepare for careers in art project operation, institutional operations, market development and marketing.

 

Department Chair: Shan Zeng