
Core Course
Design Language 1
Level: Undergraduate
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Design Language 2
Level: Undergraduate
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Design Language 4
Level: Undergraduate
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Art Expression 2
This course takes "product imagery and contextual narrative" as its central proposition, guiding students to proceed from usage contexts and lifestyles to achieve a systematic expression that moves from conceptual ideation to visual presentation. Teaching unfolds progressively through a project-based structure: students refine product concepts and formal language through research, explore form, material, and usage scenarios with the aid of concept art and AI-generative tools, and ultimately complete the visual expression and presentation of their proposals. The course focuses on cultivating students' abilities in formal imagination, conceptual visual expression, and the integrated use of digital tools, establishing a methodological awareness of driving product innovation through contextual narrative, and laying a foundation of expression and thinking for subsequent professional design.
Level: Undergraduate / Graduate
Course Images
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