Fashion Design Track
·Designer Brand
Responding to the evolving needs of the global fashion industry and the opportunities created by the digital era, the programme equips students with comprehensive capabilities through an updated curriculum, international teaching methods, Oriental design research, and industry-education integration—creating a pathway for future entrepreneurial growth and reflecting the value of cultivating Oriental design talent and innovative entrepreneurs with a global vision.
The programme focuses on the development of independent designer brands, with three core areas of study: Fashion Systems and Society, Cultural Heritage and the Future, and Material Exploration and Innovation. Centered on the concept of "designer brands with a clear value proposition," the curriculum covers brand positioning and strategy, product planning and design, and marketing strategy and communication. Through integrated theoretical instruction and hands-on practice, students develop the capacity for holistic brand planning, product design, and marketing communication. The program pursues a parallel "three independences and three synergies" training model—fostering independent spirit, independent thinking, and independent creative practice, while simultaneously building synergies with social resources, diverse channels, and entrepreneurial ecosystems. This dual focus preserves creative independence while enabling collaborative entrepreneurship. At a time of transformation in the textile and apparel industry, the course aims to cultivate entrepreneurial independent designers and brand owners equipped for comprehensive professional development.
·Fashion Design and Brand Management
Grounded in design studies, this course engages students in project-based design practice, with project topics drawn from the research directions of various institutes. Through guided analysis and hands-on instruction in fashion and accessory design practice, students are trained to develop critical, logical, and innovative design thinking—closely aligned with China's textile and apparel industry, and equipped with the practical ability to analyze and solve complex problems.
The course is structured in two parts. The first outlines the development trajectory and key characteristics of fashion brands, introducing interdisciplinary theories and methodologies to establish the relationship between culture and brand systems, laying a foundation for brand-oriented design practice that integrates culture and commerce. The second uses exemplary brand case studies as entry points, combining cross-disciplinary knowledge to deepen theoretical understanding and methodological reflection, guiding students to respond to the convergence of art, technology, and business. Through this course, students develop project-based design competencies grounded in the design discipline and closely connected to the textile and apparel industry in China, enhancing their ability to critically analyze problems and propose effective design solutions for the society.
·Textile Pattern Design for Interiors
Set against the backdrop of emerging global concepts and perspectives, the Textile Pattern Design for Interiors course adopts a systematic approach grounded in Oriental design principles and contemporary human needs. It is structured around five progressive stages—immersion, emotional engagement, technical mastery, theoretical grounding, and contextual application—that guide students to examine the holistic design relationships between people, architecture, interior spaces, and textiles through the lens of pattern design and creative innovation. In navigating complex design systems, students develop independent thinking and critical judgment. The course calls for a broad vision of design, proficiency in market research, attention to user demographics and style, engagement with cultural and fashion dynamics, and a balanced command of both creative methods and design processes. Through comprehensive design perspectives and systematic methodologies, students engage in rigorous training that explores the interconnected relationships between pattern design, textile applications, and interior spaces—mastering the principles of positioning, design, and application.
A required course for fourth-year Textile Design and Interior Design majors (100 credit hours), Textile Pattern Design for Interiors serves as a pivotal link within the curriculum, synthesizing the knowledge and skills acquired over the preceding three years while laying a solid foundation for the graduation project. The course aims to equip students with competencies in cultural reflection, innovative methods, market experience, industrial transformation, design processes, and fashion marketing—while cultivating a comprehensive, systematic understanding of the interrelationships between pattern, people, space, and lifestyle.
·Woven Fabric Design
Woven Fabric Design is a required course for third-year Textile Design majors that builds students' comprehensive abilities and competencies through the study and application of weaving techniques. Emphasizing both the technical and creative dimensions of woven design, the course inspires students to deepen their understanding and application of textiles. As a core bridge within the Textile Design curriculum—connecting foundational knowledge with practical implementation, flat creativity with material fabrication, and individual techniques with integrated design—it plays a critical role in developing systematic thinking in textile design, reinforcing hands-on technical skills, and bridging the gap between creative vision and craft execution. The course comprises 120 credit hours.
Grounded in contemporary perspectives on textile design innovation and industry needs, the course transcends the limitations of single-technique instruction. Guided by the core teaching philosophy of "empowering creativity through craft, supporting design through technology, and aligning materials with context," it builds a progressive pedagogical system structured around four stages: material awareness, principle construction, technical practice, and creative realization. Focusing on the three core dimensions of woven fabric design—process logic, pattern expression, and design application—the course cultivates students' professional competence, technical judgment, and innovative design thinking, while grounding them in the foundational principles of fabric design.
The course is anchored in the educational philosophy of "integrating art and technology," with dual emphases on the technical logic and creative expression of woven design. It guides students—through a foundational understanding of weaving principles—to explore the interplay between yarn, weave structure, color, and texture, gradually building a holistic understanding of the relationship between fabric form and spatial context. The teaching process begins with yarn color organization, systematically introducing fundamental weave structures and their variations, and examining the constraints and possibilities of material properties and technical conditions—leading to a comprehensive grasp of the essential characteristics and expressive boundaries of fabric design. Through theoretical instruction, desk-based experiments, and hands-on weaving practice, the course strengthens students' practical skills and material awareness, enabling them to experience the materiality, processuality, and systematicity of design through "learning by doing." Distinct from basic skill-based training, this course focuses on developing students' creative capabilities within technical constraints, their capacity to synthesize material choices with aesthetic judgment, and their ability to assess the fit between design and practical application.
Building on this foundation, the course cultivates systematic thinking that integrates "technology, design, and application," encouraging students to pursue creative solutions within defined constraints—refining their design judgment, technical decision-making, and project execution skills. The final outcome is a hand-woven fabric design that embodies independent critical thinking—serving both as a comprehensive synthesis of prior learning and as a methodological and experiential foundation for advanced coursework in textile development, product transformation, and spatial application. This progression enables students to move from skill-based training to design research, equipping them with the core competencies—craftsmanship, innovative vision, and professional adaptability—required for contemporary textile design practice.
Interior Design
·Spatial Art Object Design
Spatial Art Object Design is a required course for third-year Interior Design majors—a forward-looking course that explores future spatial aesthetics and innovative approaches to lifestyle-oriented art. Responding to the growing demand for personalized, immersive, and emotionally resonant living experiences in the context of evolving consumer aspirations, the course examines the transformation of spatial art objects from traditional decorative functions into vehicles of aesthetic experience, cultural value, emotional expression, and spatial narrative. Focusing on interior environmental art, object design, material innovation, and spatial expression, it investigates the spiritual and emotional roles of art objects in space, and explores how they serve as mediators between people and space, culture and emotion, technology and future lifestyles.
The course emphasizes the cultivation of international perspectives, experimental approaches, and cross-media creative capacities, encouraging students to explore the integration of new materials, emerging technologies, and diverse artistic languages—while strengthening their command of spatial aesthetics, material texture, environmental atmosphere, and user experience. It also addresses the use of sustainable materials, regional cultures, and the reinterpretation of traditional crafts, integrating artistic design with social responsibility. Through systematic study of material properties, material languages, formal innovation, and spatial application scenarios, students are guided to develop a complete design methodology—from concept generation and artistic expression to spatial implementation.
·Fashion Display and Spatial Design
Fashion Display and Spatial Design is a required course for fourth-year Interior Design majors. Focusing on diverse spatial contexts—including fashion brand retail spaces, thematic window displays, brand runways, and pop-up environments—the course examines fashion brand culture, consumer psychology, spatial narrative strategies, and display design logic. It guides students to understand space as a critical medium for brand value communication, visual identity construction, and emotional experience creation, while exploring the multidimensional relationships between people and space, commodities and culture, and brands and society.
The course emphasizes the synergy between spatial aesthetics and commercial value, encouraging students to engage with spatial design through cultural reflection, artistic imagination, and creative innovation—exploring the philosophical concepts, cultural connotations, and emotional narratives embedded in space, as well as the innovative application of new materials, emerging technologies, digital media, and interactive experiences in fashion display.
The curriculum cultivates students' comprehensive capabilities across market research, brand positioning, trend analysis, thematic planning, spatial strategy development, and design expression. It guides them to identify design challenges, distill core issues, and construct modern fashion spaces—through concept generation, spatial organization, visual system development, and scene construction—that are artistically compelling, experientially immersive, and expressive of brand identity and cultural narratives.
