China Academy of Art
Zheng Chao

Prof. Zheng is the author of multiple books including Infographics and Visual Design, Graphic Narrative, Poster Design, and Font Design, as well as more than ten papers published in core journals. Her paper, titled Construction of Multimodal Healing Space Based on Individual Emotional Behavior Changes, was published in the International Journal of Neuropsychopharmacology (JCR Zone 1). 

She has led or participated in more than 30 scientific research and teaching research projects including major art projects supported by the National Social Science Found of China and Philosophy and Social Science Projects of Zhejiang.

Some of her design works won international and domestic awards and have been permanently included in the collection of the competition organizing committees and museums. 

In 2010, she led the Logo Setout & Usage and Extended Logo Designs Project for the Asian Games & Asian Para Games Hangzhou 2022. In 2022, the students participating in the National College Student Advertising Art Competition (discipline-specific competition) under her guidance won the first prize. In May 2022, she was engaged by the Communication Department of the CPC Zhejiang Provincial Committee to design the logo for its official WeChat account, which has been launched. In June 2022, she led and completed the general planning, implementation, and general visual design of the Project for Global Solicitation of Zhejiang Provincial Brand Logo themed "Picturesque & Vigorous Zhejiang".

Professional Titles

Senior visiting scholar at Dentsu Group on a program supported by the China Scholarship Council Review expert at the China Academic Degrees & Graduate Education Development Center 

Member of the Pool of National College Design Course Teacher Training Experts

Consulting expert at the Art and Design Research Center of the 19th Asian Games 2022

Judge for the 21st Platinum Originality International University Students Graphic Design Competition

Judge for the finals of the 2021-2022 National College Students Rural Revitalization Competition