The rapid development of technology and the proliferation of mobile internet have provided people with infinite links to information, thus leading to the continual discovery and refinement of various new needs and supplies. In this process, facing new generation information technologies such as big data, cloud computing, and artificial intelligence, the pressure on the human brain is undoubtedly enormous. How to ensure the human brain triumphs in the competition with machine brains is an imminent real-world issue. For designers, cross-disciplinary thinking should be one of the options. Through cross-disciplinary research, various resources can be integrated or merged, amplifying a certain characteristic of one's own resources, and matching and applying it with other resources to realize new value output of resources, and thus generate new products and business formats.
The Master's program in Art and Design, jointly held with the L’École de Design Nantes Atlantique (EDNA) aims to use cross-disciplinary approaches under a cross-cultural and cross-disciplinary context. By applying the ETEAL learning model (Experiencing Transformative Education through Applied Learning, including study abroad, thematic research, corporate projects, independent research, internships and other educational opportunities), the program focuses on the fundamentals of design and strengthens the forefront of practice. It leverages international teaching resources to promote the complementarity of Chinese and foreign education advantages, cultivating high-level cross-disciplinary design talents to meet the talent needs of emerging fields in social development.
The eight graduate students of this session have been studying in France for one and a half years. The international education they have received has given them a broader perspective, and their thinking on issues such as environmental protection, virtual reality, children's education, and health care has gradually deepened. From the initial confusion of topic selection to the final presentation of their graduation projects, the students have gone through a challenging journey. This exhibition reflects the depth of their research and their achievements, which include not only the construction of new lifestyles based on food design, but also experimental explorations of connecting digital media design with human emotions, and attempts to create new education models for children's healthy growth through caring design. These works express the designers' thoughts and creations in different cultural contexts in China and France.
The intelligentization of industrial manufacturing provides designers with multi-channel technical support, and they will also contribute more thoughts and services to social development. We believe that, relying on cross-disciplinary generation, they will interpret different life stories through their own efforts. May you continue to forge ahead, generate more robust innovation power, create the future, and achieve self-fulfillment.
About BRAIN GARDEN
Brain Garden – The 5th Zhijiang International Youth Art Festival 2023 & CAA Graduation Season kicked off online and offline concurrently on June 1. This edition of Youth Art Festival is co-hosted by Zhejiang Federation of Literary and Art Circles, Zhejiang Provincial Department of Education, Zhejiang Provincial Department of Culture and Tourism, Publicity Department of the CPC Hangzhou Municipal Committee, China Academy of Art (CAA), and Zhejiang Conservatory of Music under the guidance of the Publicity Department of CPC Zhejiang Provincial Committee and Hangzhou Municipal People's Government. The festival features a wide variety of online and offline artistic shows and activities centered on the future and the youth. It is a grand city-wide artistic feast in Hangzhou.
The Youth Art Festival is presented online on CAACOSMOS and West Lake Sky Screen and offline at six venues, namely Zhejiang Exhibition Hall, West Lake Art Museum, Zhejiang Art Museum, World Tourism Museum (1368 Xiangxi Road), Quan Shanshi Art Center, and Yichuang Town, with a total exhibition area of nearly 70,000 square meters. Over 3,000 works from more than 2,500 Class of 2023 graduates (including 1,766 undergraduates, 688 masters, and 97 doctors) are showcased. Over 2,000 young artists, designers, writers, and scholars have gathered online for this youthful art event.
Related news: https://en.caa.edu.cn/news/1039.html
