With 6-year preparation, China Design Museum with international attention opens on April 8, the 90th birthday of CAA. Currently, visual design of China Design Museum is officially released.

He Jianping, our university’s Distinguished Professor, designed the logo and a set of visual identity marks for the museum, which were the outstanding works of the 2018 Tokyo TDC.

Inspired by triangular architectural structure of Museum designed by the famous Portuguese architect Alvaro Siza, logo combines the triangular structure and 3D character. The content of logo combines the architecture and its collections. Since design works of Bauhaus period is the core of China Design Museum. Therefore, the logo is based on the Bauhaus font.

Manuscript of Alvaro Siza

Plan of China Design Museum

English Characters of Guiding

Chinese Characters of Guiding 

Public Signs of the Museum

Staying tuned with simplicity of China Design Museum, its signage system presents as white 3D signs.