Film Studies mainly cultivates high-level talents with strong cultural, social and technical skills in film history and artistic practice. Keeping a good stance based on local Chinese culture and focusing on the "Eastern Studies" concept, it emphasizes global literary and artistic ideas and visual expressions in film creation and explores the academic development of contemporary Chinese film theory and practice with Eastern visual culture characteristics, demonstrating notable professional characteristics and disciplinary advantages among similar disciplines in China. Its research on film history & theory focuses on the fields of film history and genre, form and style, theory and criticism, among which its film philosophy, sociology of films and art criticism have notable characteristics in similar disciplines in China. Its research on film creation emphasized film creativity and playwriting, director creation and research methodology and more, among which its auteur system, film narrative, director's style and aesthetics boast significant characteristics among similar disciplines in China.

The sub-discipline primarily cultivates research-oriented high-level talents in the fields of documentary film-making, commercial videos and media communication from the perspective of pan-image ecology. Keeping a good stance based on local Chinese culture and focusing on the "Eastern studies" concept, it emphasizes global literary and artistic ideas and visual expressions in documentary creation, explores the media integration research of future images in the network era and emphasizes the transformation and innovation of media based on the concept of "art, humanities and science", demonstrating notable professional characteristics and disciplinary advantages among similar disciplines in China. Its documentary research focuses on sociology and documentary ontology, director’s creation and research methodology, with its sociological documentary creation, director style and aesthetic performance demonstrating significant characteristics and playing a leading role among similar disciplines in China.

By giving full play to its research strength and driven by narrative strategy, Humanistic Animation focuses on the mutual supplementary and synergetic nature of specialties' featured advantages, upholding fundamental principles and breaking new ground for discipline development with broad animation development as its mission. It explores the transformation and implementation of full-process IP co-creation, to help break down disciplinary barriers and expand the connotation of disciplines in the development of new liberal arts. It is committed to the development of animation ontology vocabulary, cultural connotation and unique digital shaping and expression, as well as the creation and teaching of animation and interactive games featuring interactive narrative experiences and the innovation and integration between art and science. It mainly cultivates high-quality professional talents in animation, games, interactive media, and illustration narrative research, with a focus on the integration of humanistic thought and creative connotation under the backdrop of traditional Chinese culture revitalization in modern times and the research on modeling characteristics and digital content in visual culture.