The branch provides eight majors with basic courses in film & television advertisement, film & television production and direction, animation, illustration and comic, game design, digital interactive design, theatre art, photography. The branch runs a drawing studio, color studio and image studio.

Training Objective: The Department provides teaching with the goal of improving comprehensive quality and solid basic studio ability, cultivating the independent learning ability and innovation of students, which are indispensable preparations for their further study. Through the core basic training, the professional foundation and development are linked. The pattern of our teaching is “1+1+1”, which means “core course + studio cooperation + on-line course”, and making”1+1+1≥ 3”. Students will meet the requirements of image and media era through the core courses, preparing for the further independent innovative study.